Articles
The differences between surveys and brand signals, their respective strengths and limitations. Reading your brand with faster, more honest data.
"Do you know what your competitor sells for on Coupang?" Why search, autocomplete, and ranking data within commerce platforms become brand signals.
How 16 data reports become one strategy. Decision chain of advanced analysis through a cleansing market entry case study.
Why sales don't drop to zero when you stop advertising—how MMM separates Baseline Demand from Incremental Effects to optimize budget allocation.
How MMM delivers privacy-safe, cross-channel ROI measurement as cookie deprecation and privacy regulations erode digital attribution.
Understanding the nonlinear relationship between marketing budget and revenue, and how MMM-based reallocation delivers better results from the same investment.
When data is accumulated but taxonomy remains unorganized, strategic interpretability suffers and business impact is limited. We introduce the expanded role of taxonomy through three pain points in marketing practice.
Combining ERP data with AI agents to analyze years of promotions and discover discount structures that consistently work by product and store.