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C-Level2025.07.30

[C-Level Report] Marketing Investment Timing That Doesn't Fail

How to determine marketing timing with data, not intuition. Presenting a practical timing analysis framework using business stage-specific investment strategies, seasonality analysis, and Marketing Mix Modeling (MMM).

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MMM2026.03.01

[MMM Report] Baseline Demand and Incremental Effects That Don't Fail

Why sales don't drop to zero when you stop advertising—how MMM separates Baseline Demand from Incremental Effects to optimize budget allocation.

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Business2026.03.01

How Should Marketing Performance Measurement Change in the Age of Data Privacy

How MMM delivers privacy-safe, cross-channel ROI measurement as cookie deprecation and privacy regulations erode digital attribution.

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Benefit2026.03.01

What If You Could Spend Less and Sell More?

Understanding the nonlinear relationship between marketing budget and revenue, and how MMM-based reallocation delivers better results from the same investment.

MMM2026.03.01

What Data Does MMM Need?

The three data layers MMM requires (4P, media, external variables), collection methods, and data security principles. Most companies already have sufficient data.

C-Level2025.09.13

[C-Level Report] Designing Marketing Taxonomy That Doesn't Fail

When data is accumulated but taxonomy remains unorganized, strategic interpretability suffers and business impact is limited. We introduce the expanded role of taxonomy through three pain points in marketing practice.

C-Level2026.01.16

[C-Level Report] Season Promotion Discount Strategy That Doesn't Fail

Combining ERP data with AI agents to analyze years of promotions and discover discount structures that consistently work by product and store.