Give meaning to every marketing number

TV, digital, offline — we statistically analyze how each channel impacts revenue. Allocate budgets based on data, not intuition. Quantify cross-channel synergies and design the optimal marketing mix. Traditional marketing analysis relied on fragmented metrics like click-through rates and impressions. Action MMM uses Bayesian statistical models to isolate each channel's true contribution, controlling for external variables such as seasonality, competitor activity, and economic indicators to measure genuine marketing impact. Results are translated into actionable insights. We recommend optimal budget allocation based on marginal return curves per channel, and scenario simulations let you evaluate decision risks before committing resources.

Decisions driven by data, not intuition

Over 60% of marketing budgets are spent without verifying their effectiveness. Action MMM precisely calculates the return on investment for each channel, providing clear evidence for where and how much to spend. We also analyze cross-channel interaction effects. How much does TV advertising boost search volume? What impact do social campaigns have on brand search? Action MMM reveals synergies that single-channel analysis simply cannot detect. The result: clients consistently achieve 10–30% higher ROI with the same budget. Data-proven optimization — delivered by Action MMM.

End-to-end support from setup to operations

Data collection → model design → analysis → reporting → decision support — the entire process is connected in a single pipeline. We integrate with your existing systems so you can start immediately without building new infrastructure. Weekly and monthly automated reports let you track marketing performance changes in real time. When AI detects anomalies, it sends instant alerts along with root cause analysis and recommended actions. A dedicated consultant supports model interpretation and strategy development. We don't stop at reading numbers — we stay with you until insights become real marketing actions.